Saturday, 10 March 2012

Vodafone Cellular Services – A Review


Vodafone is continuously emerging as a best telecom service provider.  It provides various services to the masses. Just recently, Vodafone made their announcement, a momentous one at that. Their Vodafone 3G networks would be introduced to the market, I am talking here in the past tense of course, after being launched at Canberra, Melbourne and Sydney, it rolled over to the other principal areas like Perth and Brisbane. This major player in the mobile industry also came out with 5 Vodafone 3G phones, these were: Motorola V1050, Sony Ericsson V800i, Nokia 6680, Samsung Z500 and the fifth was something from Sharp. Vodafone came with a partnership with another leader in the market, Optus, and this happened last year, at November. They had a meeting of the minds to come up with a 700M Aus$ working relationship, to operate a countrywide 3G radio system.
In a pan-European collaboration, Telephonic and Vodafone have agreed to share network infrastructure in Germany, Spain, Ireland and the UK with detailed discussions going on in the Czech Republic. The companies expect to save hundreds of millions of pounds over the next 10 years through the agreement, which will also have significant environmental savings through consolidation of existing sites and joint build of new sites.

The actions by country are:

* Germany - Both companies to share existing 2G and 3G sites. Shared masts can also be used for microwave backhaul.

* Ireland - Both companies to open all network sites for sharing by the other party. New build will also be conducted jointly where roll-out plans are aligned.

* Spain - Both companies to extend existing site share agreement from 2007, which includes the shared usage of power, cabinets and mast. To date 2,200 sites are shared under this agreement. During 2009 and 2010 additional sites will be included.

* UK - Both companies to focus on joint build of new sites and consolidation of existing 2G and 3G sites.

Sure Signal works by connecting to your Home Broadband connection and contains a small 3G transmitter and receiver. Simply put, I am shocked that such a simple solution to the age old problem of network coverage is not offered by other networks. Vodafone 3G offerings of this major player also include access to at least 180 games that would have the ‘classics’, at least, that is how I call them. They are- Packman, Lemmings and the more recent ones such as EA Sports Tiger Woods Golf 2005.

Let us go to music, and I know for a fact that a lot of individuals put music capabilities as their number one criterion for buying a phone. Well, the Vodafone 3G would not disappoint, customers would have the capability to download complete songs from a collection of more than five hundred thousand tracks, now, that is something. Tracks would be stored on the mobile as MP4, while videos would come in 3GP type. If the customer downloads some music contents, a log of the transaction would be kept on the mobile, and also at Vodafone’s database, now, that should minimize customer complaints. This seems like the sort of win-win situation that we will increasingly see over the coming years. The telecoms sector is a great place for such collaboration, since there are enormous potential savings to be made from sharing infrastructure. It does mean, though, that differentiation will increasingly depend on customer services. You need to be sure your CRM and billing systems are as good as your rivals' and that you have some innovative value-added services to offer, since the basic service delivery will be one shade of vanilla.  All networks suffering from black spots, and the increasing cost of upgrading networks alongside the effect that building quality and distance from cell tower has on network coverage, Ofcom (the Ombudsman for Communication) should introduce regulation encouraging / forcing the use of femtocell solutions.

It would solve the majority of problems that cause poor network coverage and would allow customers to be able to make a call without having to leave the comfort of their own home!




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