Vodafone is continuously emerging as a best telecom
service provider. It provides various
services to the masses. Just recently, Vodafone made their announcement, a
momentous one at that. Their Vodafone 3G networks would be introduced to the
market, I am talking here in the past tense of course, after being launched at
Canberra, Melbourne and Sydney, it rolled over to the other principal areas
like Perth and Brisbane. This major player in the mobile industry also came out
with 5 Vodafone 3G phones, these were: Motorola V1050, Sony Ericsson V800i,
Nokia 6680, Samsung Z500 and the fifth was something from Sharp. Vodafone came
with a partnership with another leader in the market, Optus, and this happened
last year, at November. They had a meeting of the minds to come up with a 700M Aus$
working relationship, to operate a countrywide 3G radio system.
In a pan-European collaboration, Telephonic and
Vodafone have agreed to share network infrastructure in Germany, Spain, Ireland
and the UK with detailed discussions going on in the Czech Republic. The
companies expect to save hundreds of millions of pounds over the next 10 years
through the agreement, which will also have significant environmental savings
through consolidation of existing sites and joint build of new sites.
The actions by country are:
* Germany - Both companies to share existing 2G and
3G sites. Shared masts can also be used for microwave backhaul.
* Ireland - Both companies to open all network sites
for sharing by the other party. New build will also be conducted jointly where
roll-out plans are aligned.
* Spain - Both companies to extend existing site
share agreement from 2007, which includes the shared usage of power, cabinets
and mast. To date 2,200 sites are shared under this agreement. During 2009 and
2010 additional sites will be included.
* UK - Both companies to focus on joint build of new
sites and consolidation of existing 2G and 3G sites.
Sure Signal works by connecting to your Home
Broadband connection and contains a small 3G transmitter and receiver. Simply
put, I am shocked that such a simple solution to the age old problem of network
coverage is not offered by other networks. Vodafone 3G offerings
of this major player also include access to at least 180 games that would have
the ‘classics’, at least, that is how I call them. They are- Packman, Lemmings
and the more recent ones such as EA Sports Tiger Woods Golf 2005.
Let us go to music, and I know for a fact that a lot
of individuals put music capabilities as their number one criterion for buying
a phone. Well, the Vodafone 3G would not disappoint, customers would have the
capability to download complete songs from a collection of more than five
hundred thousand tracks, now, that is something. Tracks would be stored on the
mobile as MP4, while videos would come in 3GP type. If the customer downloads some
music contents, a log of the transaction would be kept on the mobile, and also
at Vodafone’s database, now, that should minimize customer complaints. This
seems like the sort of win-win situation that we will increasingly see over the
coming years. The telecoms sector is a great place for such collaboration,
since there are enormous potential savings to be made from sharing
infrastructure. It does mean, though, that differentiation will increasingly depend
on customer services. You need to be sure your CRM and billing systems are as
good as your rivals' and that you have some innovative value-added services to
offer, since the basic service delivery will be one shade of vanilla. All networks suffering from black spots, and
the increasing cost of upgrading networks alongside the effect that building
quality and distance from cell tower has on network coverage, Ofcom (the
Ombudsman for Communication) should introduce regulation encouraging / forcing
the use of femtocell solutions.
It would solve the majority of problems that cause
poor network coverage and would allow customers to be able to make a call
without having to leave the comfort of their own home!
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